In this role, Elmar is responsible for developing and executing the marketing strategy and initiatives to drive market growth and performance of Visa products, services and brand across financial institution clients, consumers and merchants as well as product proposition development and go to market for Visa in UK & Ireland.

Previously Elmar has worked across a range of regional marketing and business leadership positions in Visa covering Market Planning, Cross Border business development and Marketing in Growth and Emerging markets. He has extensive experience in payments across Europe, Middle East and Africa. Prior to joining Visa Elmar worked with Vodafone Germany inn consumer and trade sales & marketing.