Dinner & Ceremony

29 April 2021

JW Marriott Grosvenor House
Park Lane London

Best Marketing Campaign

Entries are invited for a payments-related marketing campaign executed between 1 January 2019 and 31 August 2020. Entrants should outline, within the context of an overall marketing strategy, how their organisation has used an integrated campaign to improve market share, drive sales, enhance customer loyalty and drive customer engagement, target specific or new markets etc. Please note that entries should be submitted by the organisation that has the direct interface with the end payer or the merchant offering the service.

NB. While look and feel is important in this category, proof of success is critical.

Applicant Group

  • Brands and Affinity Partners
  • Charge Card Issuers
  • Credit Card Issuers
  • Debit Card Issuers
  • Merchant Acquirers
  • Other Payments Companies
  • Prepaid Card Issuers

Judging Criteria

  • Creativity and use of techniques to successfully engage with target audience and achieve objectives
  • Campaign differentiators and innovations.
  • Results achieved in terms of brand awareness and /or sales.
  • To what extent the campaign was a success against objectives - provide relevant metrics.
9
Call for Entries
June2020
5
Entry Deadline
October2020
16
Shortlist Announced
November2020
29
Dinner & Ceremony
April2021

Most Professional awards I have been involved with… Award ceremony was well organised – excellent value for money.

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