Entries are invited for a payments-related marketing campaign executed between 1 January 2019 and 31 August 2020. Entrants should outline, within the context of an overall marketing strategy, how their organisation has used an integrated campaign to improve market share, drive sales, enhance customer loyalty and drive customer engagement, target specific or new markets etc. Please note that entries should be submitted by the organisation that has the direct interface with the end payer or the merchant offering the service.
NB. While look and feel is important in this category, proof of success is critical.