Entries will be accepted from card brands, issuers, merchant acquirers, retailers and other payments companies for payments related benefits and loyalty schemes launched between 1 January 2019 and 31 August 2020. Judges will be looking for examples of benefits packages or linked loyalty engagement programmes, where entrants can demonstrate how they have addressed customer needs and targeted an attractive value proposition to specific customers to drive increased engagement / loyalty, improve sales and overall benefits to both customer and provider. For acquirer entries, judges will want to see innovative merchant programmes that incentivise and reward customers. Great programmes are only great if they have increased loyalty. Please note that entries should be submitted by the organisation that has the direct interface with the end payer or the merchant offering the service.