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2010 Winners & FinalistsCongratulations to all the winners and finalists for The Card Awards 2010. The prestigious 2010 Awards attracted around 1200 people from across the payments and financial services world to recognise best practice in customer service, excellence and innovation across the industry. The winning entries are featured in the Winners Magazine which you can download. You can browse photos of the night by clicking here and download full size (uncropped) images from the photo gallery. Best New Credit Card Product of the Year![]() Winner: PayPal and Santander Cards - PayPal MasterCard Finalists: Barclaycard - Barclaycard Goldfish Low Rate Product Egg - Egg Money World MasterCard Leeds United and LaSer UK - Leeds United MasterCard National Australia Group - NAG Business Card PayPal and Santander Cards - PayPal MasterCard The Royal Bank of Scotland Group - NatWest Savings Accelerator Best New Prepaid Card Product of the Yearsponsored by Marsh Affinity UK ![]() Winner: O2 and The Royal Bank of Scotland Group - O2 Money Card Services Finalists: E.Z. Pay and Newcastle Building Society - Escape Card Hiten Cards and Newcastle Building Society - Hiten Card O2 and The Royal Bank of Scotland Group - O2 Money Card Services TUI and PrePay Solutions - TUI Travel Card Programme White Eagle and Newcastle Building Society - Freedom Card Best Affinity of Co-branded Credit Card Programmesponsored by American Express ![]() Winner: Virgin Money and Bank of America - Virgin Money Finalists: bmi and Bank of America - bmi Credit Card Flybe and LaSer UK - Flybe MasterCard Liverpool Football Club and Bank of America - Liverpool FC Partnership Post Office and Bank of Ireland - Post Office Credit Card Virgin Atlantic and Bank of America - Virgin Atlantic Virgin Money and Bank of America - Virgin Money Best Card Design of the Year![]() Winner: Barclaycard - Simplifying Payments Finalists: Bank of America - MBNA Platinum Card Choice Barclaycard - Simplifying Payments Egg - Egg Money World MasterCard Hiten Cards and Newcastle Building Society - Hiten Card White Eagle and Newcastle Building Society - Freedom Card WWF and Bank of America - WWF Credit Card Best Business Card Programme![]() Winner: HSBC Bank - HSBC Commercial Card Finalists: Bank of America - MBNA Business - Flying the Flag for Small Business Becta and Barclaycard Commercial - Becta Home Access Card HSBC Bank - HSBC Commercial Card The Royal Bank of Scotland Group - RBS Business One Travelodge and G-T-P Group - Travelodge Business Account Card Tuxedo Money Solutions and Newcastle Building Society - Tuxedo Corporate MasterCard Prepaid Card Best CRM Programmesponsored by WhiteConcierge![]() Winner: American Express - Targeted Merchant Treatment Finalists: American Express - Targeted Merchant Treatment Bank of America - American Express Life Inserts Bank of America - Department Store & Motoring Merchant Category Code Campaign Bank of America - Football Card Spend Stimulation Bhs and Barclaycard - Barclaycard & MasterCard SKU Analytical Tool InterContinental Hotels Group and Barclaycard - Priority Club Rewards Visa Card Life Stage Targeted Emails Best Prepaid Card Marketing Camapign of the Yearsponsored by FIS ![]() Winner: O2 and The Royal Bank of Scotland Group - O2 Money Card Services
Best Credit Card Marketing Campaign of the Year![]() Winner: Barclaycard - Waterslide Finalists: American Express - Platinum Cashback Credit Card Bank of America - Football Season Ticket Acquisition Barclaycard - Barclaycard Waterslide Egg - Egg Money World MasterCard Santander Cards - Alliance & Leicester Direct Mail Campaign Virgin Money and Bank of America - Virgin Money Card Best Card Cross-selling programme of the Yearsponsored by Assurant Solutions ![]() Winner: Marks & Spencer Money - M&S Premium Club, Something Special Finalists: American Express - 'Back on Track' Bank of America - Cross-sell Card Choice Lloyds Banking Group - Lloyds TSB ID Aware Marks & Spencer Money - M&S Premium Club, Something Special Best Corporate Social Responsibility Programmesponsored by MasterCard Worldwide![]() Winner: Bank of America - Team Bank of America Finalists: Bank of America - Team Bank of America Barclaycard - Barclaycard Horizons Barclays Bank - Basic Bank Account Conversion Best Card Benefits Programme of the Year
Best Security or Anti-Fraud DevelopmentWinner: Marks & Spencer Money - Focussed on Fraud, Committed to Cardholders Finalists: Bank of America - MBNA Travel Flag Barclaycard - Customer Fraud Alerting Service Barclays Bank - Cardholder Travel Registration The Co-operative Financial Services - Cutting Credit Card Fraud Marks & Spencer Money - Focussed on Fraud, Committed to Cardholders Nationwide Building Society - Fighting Debit Card Fraud with ACI Proactive Risk Manager Best Online Initiativesponsored by Citymain![]() Winner: Barclaycard - mybarclaycard Finalists: American Express - Online Welcome Journey American Express - Realising The Potential of Online Services Bank of America - MBNA Personalised URLs Barclaycard - Barclaycard Breathe Barclaycard - mybarclaycard Barclaycard - Pre-application Checker Best Achievement in Customer Service![]() Winner: Nationwide Building Society - Speed, Simplicity and Security Finalists: American Express - Customer Service Centre 'Listen' Strategy Barclaycard - mybarclaycard Barclaycard - Pre-application Checker Home Retail Group Financial Services - Argos and Homebase Cards – a customer centric approach Nationwide Building Society - Speed, Simplicity and Security Best Charity Credit Card Programmesponsored by ea Consulting Group![]() Winner: Cancer Research UK and Lloyds Banking Group - Halifax Cancer Research UK Charity Card Comes of Age Highly Commended: Amnesty International and The Co-operative Financial Services - Amnesty International Credit Card Finalists: Amnesty International and The Co-operative Financial Services - Amnesty International Credit Card Breakthrough Breast Cancer and Bank of America - Breakthrough Breast Cancer Card Cancer Research UK and Lloyds Banking Group - Halifax Cancer Research UK Charity Card Comes of Age National Trust and Bank of America - National Trust Best Technology Initiative of the Yearsponsored by Ingenico ![]() Winner: Home Retail Group Financial Services - Argos and Homebase Cards - A Heart and Lung Transplant Finalists: Bank of America - Enhanced IVR Barclaycard - Mobile Payments Barclaycard - mybarclaycard Bhs and Barclaycard - Bhs MasterCard Colleague Portal Home Retail Group Financial Services - Argos and Homebase Cards – a heart and lung transplant The Royal Bank of Scotland Group - Open Contactless EMV Payments on Buses Best Industry Innovation of the Yearsponsored by First Data ![]() Winner: Barclaycard Commercial - Visa CodeSure Card Finalists: Barclaycard - Mobile Payments Barclaycard Commercial - Visa CodeSure Card Becta and Barclaycard Commercial - Becta Home Access Card Ghana International Bank - Ghana International Bank Debit Card The Royal Bank of Scotland Group - NatWest and RBS Savings Accelerator The Royal Bank of Scotland Group - Open Contactless EMV Payments on Buses Most Responsible Credit Card Lending Practicessponsored by Visa< ![]() Winner: Nationwide Building Society - Working Together Finalists: American Express - Transparency and Customer Advocacy Bank of America - Mortgage Shock Initiative Bank of America Ireland - Bank of America Ireland Credit Decisioning HSBC Bank - Your Credit Card Through Good Times and Bad Lloyds Banking Group - Helping Hands - Customer Support For The Journey Nationwide Building Society - Working Together Industry Personality of the Year![]() Winner: Peter Godfrey |