View photos from the Awards


2010 Winners & Finalists



Congratulations to all the winners and finalists for The Card Awards 2010.

The prestigious 2010 Awards attracted around 1200 people from across the payments and financial services world to recognise best practice in customer service, excellence and innovation across the industry. The winning entries are featured in the Winners Magazine which you can download.

You can browse photos of the night by clicking here and download full size (uncropped) images from the photo gallery.



Best New Credit Card Product of the Year





Winner:
PayPal and Santander Cards - PayPal MasterCard

Finalists:
Barclaycard - Barclaycard Goldfish Low Rate Product
Egg - Egg Money World MasterCard
Leeds United and LaSer UK - Leeds United MasterCard
National Australia Group - NAG Business Card
PayPal and Santander Cards - PayPal MasterCard
The Royal Bank of Scotland Group - NatWest Savings Accelerator



Best New Prepaid Card Product of the Year


sponsored by Marsh Affinity UK



Winner:
O2 and The Royal Bank of Scotland Group - O2 Money Card Services

Finalists:
E.Z. Pay and Newcastle Building Society - Escape Card
Hiten Cards and Newcastle Building Society - Hiten Card
O2 and The Royal Bank of Scotland Group - O2 Money Card Services
TUI and PrePay Solutions - TUI Travel Card Programme
White Eagle and Newcastle Building Society - Freedom Card



Best Affinity of Co-branded Credit Card Programme


sponsored by American Express



Winner:
Virgin Money and Bank of America - Virgin Money

Finalists:
bmi and Bank of America - bmi Credit Card
Flybe and LaSer UK - Flybe MasterCard
Liverpool Football Club and Bank of America - Liverpool FC Partnership
Post Office and Bank of Ireland - Post Office Credit Card
Virgin Atlantic and Bank of America - Virgin Atlantic
Virgin Money and Bank of America - Virgin Money



Best Card Design of the Year





Winner:
Barclaycard - Simplifying Payments

Finalists:
Bank of America - MBNA Platinum Card Choice
Barclaycard - Simplifying Payments
Egg - Egg Money World MasterCard
Hiten Cards and Newcastle Building Society - Hiten Card
White Eagle and Newcastle Building Society - Freedom Card
WWF and Bank of America - WWF Credit Card




Best Business Card Programme





Winner:
HSBC Bank - HSBC Commercial Card

Finalists:
Bank of America - MBNA Business - Flying the Flag for Small Business
Becta and Barclaycard Commercial - Becta Home Access Card
HSBC Bank - HSBC Commercial Card
The Royal Bank of Scotland Group - RBS Business One
Travelodge and G-T-P Group - Travelodge Business Account Card
Tuxedo Money Solutions and Newcastle Building Society - Tuxedo Corporate MasterCard Prepaid Card



Best CRM Programme

sponsored by WhiteConcierge



Winner:
American Express - Targeted Merchant Treatment

Finalists:
American Express - Targeted Merchant Treatment
Bank of America - American Express Life Inserts
Bank of America - Department Store & Motoring Merchant Category Code Campaign
Bank of America - Football Card Spend Stimulation
Bhs and Barclaycard - Barclaycard & MasterCard SKU Analytical Tool
InterContinental Hotels Group and Barclaycard - Priority Club Rewards Visa Card Life Stage Targeted Emails



Best Prepaid Card Marketing Camapign of the Year


sponsored by FIS



Winner:
O2 and The Royal Bank of Scotland Group - O2 Money Card Services

 


Finalists:
Debenhams and PrePay Solutions - Debenhams Beauty Club Reward Card
E.Z. Pay and Newcastle Building Society - Escape Card
Hiten Cards and Newcastle Building Society - Hiten Card
O2 and The Royal Bank of Scotland Group - O2 Money Card Services
Pizza Express and G-T-P Group - The Pizza Express Summer Pass
White Eagle and Newcastle Building Society - Freedom Card





Best Credit Card Marketing Campaign of the Year





Winner:
Barclaycard - Waterslide

Finalists:
American Express - Platinum Cashback Credit Card
Bank of America - Football Season Ticket Acquisition
Barclaycard - Barclaycard Waterslide
Egg - Egg Money World MasterCard
Santander Cards - Alliance & Leicester Direct Mail Campaign
Virgin Money and Bank of America - Virgin Money Card



Best Card Cross-selling programme of the Year


sponsored by Assurant Solutions



Winner:
Marks & Spencer Money - M&S Premium Club, Something Special

Finalists:
American Express - 'Back on Track'
Bank of America - Cross-sell Card Choice
Lloyds Banking Group - Lloyds TSB ID Aware
Marks & Spencer Money - M&S Premium Club, Something Special



Best Corporate Social Responsibility Programme

sponsored by MasterCard Worldwide



Winner:
Bank of America - Team Bank of America

Finalists:
Bank of America - Team Bank of America
Barclaycard - Barclaycard Horizons
Barclays Bank - Basic Bank Account Conversion



Best Card Benefits Programme of the Year





Winner:
American Express - Preferred Seating


Finalists:
American Express - Preferred Seating
Barclaycard - Barclaycard Unwind
Celtic Football Club and Bank of America - Celtic FC Credit Card
Egg - Egg Money World MasterCard
E.Z. Pay and Newcastle Building Society - Neon Card
The Royal Bank of Scotland Group - RBS Business One Premium





Best Security or Anti-Fraud Development





Winner:
Marks & Spencer Money -  Focussed on Fraud, Committed to Cardholders

Finalists:
Bank of America - MBNA Travel Flag
Barclaycard - Customer Fraud Alerting Service
Barclays Bank - Cardholder Travel Registration
The Co-operative Financial Services - Cutting Credit Card Fraud
Marks & Spencer Money - Focussed on Fraud, Committed to Cardholders
Nationwide Building Society - Fighting Debit Card Fraud with ACI Proactive Risk Manager



Best Online Initiative

sponsored by Citymain



Winner:
Barclaycard - mybarclaycard

Finalists:
American Express - Online Welcome Journey
American Express - Realising The Potential of Online Services
Bank of America - MBNA Personalised  URLs
Barclaycard - Barclaycard Breathe
Barclaycard - mybarclaycard
Barclaycard - Pre-application Checker



Best Achievement in Customer Service





Winner:
Nationwide Building Society - Speed, Simplicity and Security

Finalists:
American Express - Customer Service Centre 'Listen' Strategy
Barclaycard - mybarclaycard
Barclaycard - Pre-application Checker
Home Retail Group Financial Services - Argos and Homebase Cards – a customer centric approach
Nationwide Building Society - Speed, Simplicity and Security



Best Charity Credit Card Programme

sponsored by ea Consulting Group



Winner:
Cancer Research UK and Lloyds Banking Group - Halifax Cancer Research UK Charity Card Comes of Age

Highly Commended:
Amnesty International and The Co-operative Financial Services - Amnesty International Credit Card

Finalists:
Amnesty International and The Co-operative Financial Services - Amnesty International Credit Card
Breakthrough Breast Cancer and Bank of America - Breakthrough Breast Cancer Card
Cancer Research UK and Lloyds Banking Group - Halifax Cancer Research UK Charity Card Comes of Age
National Trust and Bank of America - National Trust



Best Technology Initiative of the Year


sponsored by Ingenico



Winner:
Home Retail Group Financial Services - Argos and Homebase Cards - A Heart and Lung Transplant

Finalists:
Bank of America - Enhanced IVR
Barclaycard - Mobile Payments
Barclaycard - mybarclaycard
Bhs and Barclaycard - Bhs MasterCard Colleague Portal
Home Retail Group Financial Services - Argos and Homebase Cards – a heart and lung transplant
The Royal Bank of Scotland Group - Open Contactless EMV Payments on Buses



Best Industry Innovation of the Year


sponsored by First Data



Winner:
Barclaycard Commercial - Visa CodeSure Card

Finalists:
Barclaycard - Mobile Payments
Barclaycard Commercial - Visa CodeSure Card
Becta and Barclaycard Commercial - Becta Home Access Card
Ghana International Bank - Ghana International Bank Debit Card
The Royal Bank of Scotland Group - NatWest and RBS Savings Accelerator
The Royal Bank of Scotland Group - Open Contactless EMV Payments on Buses




Most Responsible Credit Card Lending Practices


sponsored by Visa<



Winner:
Nationwide Building Society - Working Together

Finalists:
American Express - Transparency and Customer Advocacy
Bank of America - Mortgage Shock Initiative
Bank of America Ireland - Bank of America Ireland Credit Decisioning
HSBC Bank - Your Credit Card Through Good Times and Bad
Lloyds Banking Group - Helping Hands - Customer Support For The Journey
Nationwide Building Society - Working Together



Industry Personality of the Year





Winner:
Peter Godfrey



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